Management is the most noble of professions if it’s practiced well.

No other occupation offers as many ways to help others learn and grow, take responsibility and be recognized for achievement, and contribute to the success of a team.
Clayton Christensen

Building software is one of the greatest professional challenges a person can face. Doing it successfully is rare and full of obstacles. It's also incredibly impactful and rewarding.

Anyone who has led a software project has experienced a wide range of emotions: joy and frustration, pride and disappointment, confidence and fear.

Let's face it, leading a software project is hard. There is too much activity happening too quickly. Our projects are big, fast, and overwhelming. We can't possibly keep up. So, we blame our tools, our culture–or worse, the people we work with.

Before starting a company, we led large software projects for Fortune 500 companies at PwC. We've felt this pain. We've lived these emotions. We've built wonderful and diverse teams. We've shipped software used and loved by hundreds of thousands of people. We've also missed deadlines, under-staffed projects, and crashed production servers.

There are so many great tools for building software. Let's give leaders and managers world class technology for managing software projects.

The knowledge, information, and data we need to be successful is there for us–it's in the tools our teams use every day. But we're not able to access its full potential.

We need to put it all together. We need it summarized and to the point. And we need it to adjust on the fly, because nothing ever goes as planned.

We're building the software we wanted as leaders. With the right technology, we all can be the leaders we want to be. The leaders our teams and companies deserve. That's Cerebral.